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A Permanent Home For Hyper-Niche Software Products

We are specialists in hyper-niche software products that fit narrow but mission-critical use cases for business customers. We buy software products with no intention to sell and let the owners move on. Sellers know we’ll protect their employees, customers, and reputation.


Choose Dura

Perpetual Ownership

We buy with no plans to sell, so your customers, brand, employees, and legacy will be taken care of.

Founder Freedom

We let founders move on to their next thing.

Easy Process

We can get you an offer with less than two hours of your time.

Building windows with green overlay and text saying "Why"

Our Process


Intro Call

We chat on the phone and answer any questions you have.


NDA & Questionnaire

We mutually sign an NDA to protect your information. You prepare answers to a handful of questions.


Letter of Intent

We crunch numbers on our side and submit terms to you.


Hyper-Niche Software Products

Neutral Zone
Too big to be sold to an individual. Too small for Private Equity. Generally, this is between $2mm and $5mm annual revenue.
Software Products
Our model focuses on software products we can sell over and over.
B2B & Mission-Critical
Your software is a crucial part of your business customer’s operations. They would be very unhappy if you closed up shop.
Recurring Revenue
We love subscriptions and licenses. Services and transactional businesses aren’t a fit.
Specific Focus
Verticals or very unique target customer use cases with hard-to-replicate features and benefits.
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Sound Like A Fit?

Our Businesses


Moki provides administration software for the deployment and management of single-purpose mobile devices at any scale.

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Nordic IT specializes in email software for enterprise teams. Their technology is used by hundreds of shipping companies worldwide.

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6Connex is a virtual events platform that connects people and enterprises all around the world for events such as trade shows, summits, and career fairs.

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